Golf Trophy
Overview
The initiative aims to elevate brand awareness for the Next Real Community, a comprehensive real estate ecosystem in Thailand, through the sponsorship of a golf competition. This strategic approach leverages the popularity and exclusivity of golf to connect with a high-value audience integral to the real estate market. The award for the competition winner goes beyond traditional trophies, symbolizing the brand itself, and serves as a bespoke souvenir gift.
My role
As a Conceptual Product Designer, I focus on creating innovative designs with 3D visualization tools like Adobe Dimension and SketchUp. My key responsibilities include determining precise design dimensions, overseeing material selection, and coordinating with suppliers to align manufacturing processes with our design objectives. This role demands a blend of creativity, technical accuracy, and effective communication to ensure the seamless transition from concept to production.
Concept
"Golf + Contour Landscape" is a concept for a Golf Trophy for Next Real (a Thai real estate community). In line with the objectives of playing golf, where aiming for the hole is the path to victory, similarly, targeting the right customer is crucial for a successful real estate business. This Golf Trophy symbolizes the importance of focus and precision in achieving goals, underscoring it as a key to success in any industry.
